PRINT

Josette tells compelling stories through direct mail, advertorials, print ads and collateral.

NEWS & FEATURES

Whether introducing new products or penning thought-leadership pieces, Josette writes articles that will get your brand noticed.

interviews

An empathetic listener, Josette engages sources in lively conversations, cultivating valuable relationships and pulling out brand insights.

Resume

Freelance Writer (2011–present) 

• Provide research, writing, and strategic planning services.

• Brand experience includes AGCO, Land O'Lakes, DuPont, WinField, Novartis Animal Health, Pillsbury, General Mills, Muir Glenn and the International Olive Council.

• Adept at optimizing digital content for search while maintaining brand voice.

• Empathetic interviewer. Skilled at cultivating relationships and uncovering valuable brand insights.

• Successful at translating technical information into easy-to-understand language.

Content Writer (2009–2011)
Colle+McVoy and Exponent PR, Minneapolis

• Produced news and feature stories for agribusiness, animal health, food and wellness and energy clients.

• Served as managing editor of monthly agribusiness newsletter. Covered agronomic trends, new product developments and company announcements.

• Wrote and managed content for multiple websites. Experience includes leading multi-writer team for 800-page large-equipment website redesign.

Senior Account Executive (2005–2009)
Colle+McVoy, Minneapolis

• Orchestrated national brand communications, from strategic planning and creative development to flawless execution during production.

• Performed qualitative research in fields of agriculture and energy; conducted telephone, in-person and on-camera interviews and presented research findings.

• Provided clients with event planning, speech writing and presentation development.

Account Coordinator (2004–2005)
Kruskopf Coontz, Minneapolis

• Co-author and voice of “Let’s be Honest,” an agency podcast surveying cultural and marketing trends. Featured by the Star Tribune and MPR’s Midmorning Edition.

• Managed day-to-day account activity for a health-care client. Led preliminary research, contributed to creative process and client presentations.

• Supported new business initiatives, from prospecting and tracking new biz leads to researching, organizing and contributing to the writing of RFP responses.

RECOGNITION

The Effies
Creative Excellence in Business Advertising
Public Relations Society of America
The National Agri-Marketing Association
American Agricultural Editors' Association

EDUCATION

B.A. University of Minnesota
Major: Journalism and Mass Communication
Minor: Art History

A.A.S. Minneapolis Community and Technical College 
Photography and Media Production